Employer Brand & Recruitment Marketing
Getting the right people to want the job
Penna began as an attraction and employer brand agency, and that is still half of what we do. Alongside our search and interim teams, we build employer brands, run media campaigns and write the communications that make people stop and look at a role they would otherwise have scrolled straight past. It is why a Penna campaign reaches people a job advert never will.
Award winning work, and the data underneath it
Our work has won awards for digital experience, recruitment websites and innovation. Awards are not really the point though. The point is what sits underneath them. We tag everything, report on what is working while a campaign is still live, and move budget away from whatever is not. You will know what your campaign delivered, not simply what it cost.
Meet the people behind the campaigns
Recruitment marketing is a craft, and it is done by people rather than platforms. Our strategists, creatives, media planners and researchers have spent their careers doing this. Have a look at who does what, and speak to the person who fits your brief.
Meet the team
We can do the hiring as well
A campaign gets the right people interested. Someone still has to find them, assess them and get them over the line. That is the other half of Penna, and most clients end up using both.
Executive Search
For the appointments that matter most, where the person you want is already employed, doing well, and not looking.
Interim Management
Experienced leaders who can step in at short notice and hold a service steady while you work out what comes next.
Specialist Recruitment
Permanent senior appointments, attracted through an open campaign and managed from brief through to offer.
Board & Non-Executive
Chairs, non-executive directors and trustees who bring challenge and independence into the boardroom.


